HSA Launches New Hard-Hitting Construction Sector TV Ad

The Health and Safety Authority is launching a new awareness raising campaign aimed at tackling the rising fatality rate and level of injuries in the construction sector.  A new graphic TV ad titled – “Building is hard. Rebuilding is harder.” is now running across a range of channels including RTE, TV3, TG4, Sky and Channel 4

To view the ad please visit https://www.youtube.com/watch?v=pO91fDux7sM&feature=youtu.be

According to the HSA website Gavin Lonergan, Head of Communications with the Health and Safety Authority, said “The new campaign is respectful of the tough job construction workers do on a daily basis. Our message is very clear: construction workers need to be alert and always work safely on sites or they risk getting up close and personal with tools of a different kind…the kind used by medical professionals.”

The new ad is a graphic depiction of the typical tools used on construction sites placed alongside those used by medical professionals in operating theatres.

“I am very concerned at the projected number of deaths over the coming years if current trends continue”, states Michael McDonagh, Head of Construction Policy with the Health and Safety Authority, “In the five year period from 2010 to the end of 2014, 39 people lost their lives in construction-related activity. This was in the context of a major recession which saw a huge decline in construction activity.  Source HSA Website

According to Chris Mee, MD, Chris Mee Group “the construction sector in Ireland today is definitely in growth mode again and we are currently working with numerous clients to advise and assist them with their Project Supervisor Design Process and Project Supervisor Construction Stage requirements”  

Chris Mee Group also supply carefully selected health, safety and environmental consultants and safety officers to clients on most large construction projects.  Clients include M&W Group, Alstom, ESBI, GlaxoSmithKline, Pfizer, Bristol Myers Squibb, ESB Networks, ABB, Gas Networks Ireland and many, many more.   For more information please visit https://www.cmse.ie/consultancy/const ruction/pscs-psdp-services/